Deadpool & Wolverine
Drones | 2,400 |
Pyro Drones | 300 |
Achievements | 2 Guinness World Record Titles |
Location | San Diego, California |
Show Date | July 25th, 2024 |




Our Mission
Sky Elements created the show-stopping drone activation at San Diego Comic-Con to promote Marvel’s blockbuster film Deadpool & Wolverine. The drone show, the largest in U.S. history at the time, broke two Guinness World Records and showcased one of the first public pyro drone displays in the country.
Design
Designing Mockups
Working closely with Marvel’s art department, Sky Elements transformed concept sketches into dynamic drone mockups. Our in-house creative team brought iconic characters to life while maintaining Marvel’s signature storytelling style.
Animation
Drone Pathing
Once mockups were approved, our team mapped each drone to create clever animations inspired by the film and classic comic book moments. Wolverine, Deadpool, and Galactus appeared in epic and humorous scenarios, capped by a stunning Fantastic Four teaser that thrilled the crowd with pyro on drones.
Activation
Pyro Safety
Safety and precision are paramount to our team, so rigorous testing was conducted ahead of the event. With 300 pyro modules deployed, the show featured the largest pyro drone formation in U.S. history at the time.
On-Site Execution
Partnering with Petco Park, we activated the show safely from the outfield, while ensuring maximum visibility for the audience. A dedicated team of pilots and logistics specialists delivered a seamless, turnkey experience for Marvel, allowing them to primarily focus on the several events happening throughout the week.
It's Showtime!
The surprise drone show dazzled VIPs and Comic-Con attendees with synchronized fireworks and beloved characters, breaking two Guinness World Records - first with Deadpool and then Wolverine.
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Results
Earning over 200 million impressions worldwide, the event amplified fan excitement for multiple upcoming Marvel project and became a centerpiece of Deadpool & Wolverine's record-breaking marketing campaign.