The Holiday Caravan
The Coca-Cola Holiday Caravan is an iconic holiday tradition that brings the magic of the season straight to communities across the United States. Since its debut in the mid-1990s, this bright red semi-truck—decked out in thousands of sparkling lights—has become a symbol of holiday cheer.
Every year, the Coca-Cola Holiday Caravan hits the road, making stops at grocery stores, universities, and community events across the country. At each stop, visitors can enjoy a range of festive experiences, including:
Photos with Santa Claus: Families can capture memories with Santa, making for a perfect holiday keepsake.
Sampling Coca-Cola Products: Guests get a chance to enjoy their favorite Coca-Cola beverages, including limited-time holiday flavors.
Interactive Experiences: From creating custom Coca-Cola Zero Sugar cans to enjoying holiday music and decorations, the caravan turns any location into a winter wonderland.
For the First Time - Drone Shows
But the Coca-Cola Holiday Caravan isn’t just about spreading cheer—it’s also about giving back. In past years, the caravan has partnered with local organizations to support charitable initiatives. During the 2023 tour, it teamed up with the Carolina Panthers and the city of Charlotte to provide toys, coats, meals, and shoes to families in need.
For communities, the Coca-Cola Holiday Caravan is more than just a decorated truck—it’s a traveling celebration that brings joy, creates memories, and makes a positive impact wherever it goes.
Coca-Cola Caravan in NYC
At one of the last stops on its global tour, the Coca-Cola Holiday Caravan made a grand entrance in New York City—but this time, it wasn’t just about the iconic red truck. For the first time ever, the Holiday Caravan teamed up with Sky Elements to take the magic to the skies with a stunning drone show.
The festive red truck pulled up, its thousands of twinkling lights reflecting off the city streets, but all eyes quickly turned upward. Hundreds of drones launched into the night sky, lighting up Manhattan with a show like no other. Santa’s sleigh soared above the city, reindeer leading the way, and sparkling snowflakes danced in perfect formation. Then, just as the crowd thought they had seen it all, Santa himself appeared—flying over the Big Apple, drinking an ice cold Coca-Cola.
This wasn’t just a light show—it was a moment. Families were in awe, kids pointed up with wide eyes, and phones were out capturing every second. The Coca-Cola logo shimmered in the sky, reminding everyone of the classic brand they love, but with a modern twist they’d never forget.
For Coca-Cola, the New York City stop was more than just another destination—it was a statement. Tradition met technology, and the Coca-Cola Holiday Caravan wasn’t just visiting—it was making history.
