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On January 30, 2026, the Seattle Seahawks hosted a fan event at the Seattle Center with a drone show designed to do one thing: rally the 12s before the Big Game.
With a matchup against the New England Patriots on the horizon, this was a moment for the city to gather and build on the energy of a postseason run that had already secured the Seahawks the NFC Championship.
For a fan base known as the loudest in football, the drone show served as a visible signal. Seattle was locked in.
Seattle Drone Show Celebrates Seahawks Postseason Run
Seattle Center sits beside one of the most recognizable landmarks in sports cities. The Space Needle. Placing the show there was intentional.
The goal was simple.
Create a shared moment of belief ahead of the Big Game.
With the Space Needle as a backdrop, 750 drones took off to create Seahawks-themed visuals, transforming the skyline into a symbolic beacon of victory. Fans gathered beneath it, phones up, voices loud. The skyline itself became part of the postseason story, reinforcing that this run belonged to the entire city.
The activation was the Seattle Seahawks' second drone show, the first being an in-stadium drone show at Lumen Field in 2024, which was a 500-drone show produced by Sky Elements.
A Fan Rally Built For the Future of Sports
This drone show experience was about meeting fans where they already gather and giving them a reason to show up together before the biggest game of the season.
Moments like this work because they are public, accessible, and emotionally timed. No tickets. No gates. Just shared anticipation before kickoff against New England. For teams looking to extend fan engagement beyond the stadium, this kind of activation creates connection without friction.
Sponsored by Snoqualmie Casino & Resort, the show reflects a growing trend of teams working alongside their most important partners to create high-visibility fan moments through drone shows.
Coordinating a Drone Show in Seattle
Shows like this only feel effortless when the planning behind them is solid.
Sky Elements Drone Shows worked closely with the Seahawks and the Seattle Center team to coordinate logistics, site security, and on-location execution. Our team focused on clear communication and alignment across teams to ensure the experience felt smooth for fans on the ground.
Sky Elements also handled the drone livestream for the event, broadcasting the show live to the Seattle Seahawks YouTube channel, effectively extending the experience beyond the plaza. Our professional drone show team is the leading provider in Seattle and in Washington State.
Why Teams Are Using Drone Shows for Fan Engagement Before Championship Games
Professional sports teams are increasingly activating moments outside the stadium, especially before championship games. Drone shows allow teams to:
- Increase fan engagement
- Activate in iconic locations
- Remove capacity limits
- Turn anticipation into shared experience
When executed well, these moments set the tone before the first snap. Sky Elements also produced a drone show at a fan rally for the Los Angeles Chargers on January 9th, 2026.
How Sports Teams Use Drone Shows to Build Momentum
Sports teams across the country are using drone shows as in-stadium postgame experiences, halftime spectacles, and out-of-home marketing moments that reach fans wherever they are.
Earlier in January, Sky Elements performed a drone show at the AT&T Playoff Playlist Live! as part of the buildup to the College Football Playoffs, where Indiana ultimately defeated Miami on their home turf. Moments like these show how drone shows are becoming a flexible tool for teams looking to energize fans, mark milestones, and turn key moments into shared experiences.
Before the biggest games, belief matters. And sometimes, the best way to show it is in the sky.
Using Drone Shows to Activate Fans Outside the Stadium
This show came down to timing, place, and trust. Trust in the team. Trust in the fans. Trust between partners.
With the Big Game against the Patriots approaching, the Seahawks gave their fans a reason to come together and look up. For one night, the city rallied around a shared belief that extended far beyond the stadium walls.
Sometimes momentum is built long before kickoff.