Sky Elements is keeping up the momentum with more drone light shows as the summer comes to a close. A recent project highlighted the team’s ability to perform multiple activations nationwide. American Eagle approached Sky Elements to fly drone shows in New York City, Miami, and Dallas. The team quickly worked to secure permitting and show design to make this simultaneous drone show happen. After close consideration, the team zeroed in on Coney Island, Miami Beach, and Reunion Tower as the perfect backdrops for this campaign. Sky Elements was off to the races to fly an incredible multi-city drone activation that garnered tens of thousands of spectators.
First stop: The Big Apple!
Flying New York City drone shows used to be very tricky. After careful consideration from local authorities, drone shows are now an accepted form of aerial entertainment, and drone laws are loosening to streamline the permitting process. Coney Island is known for its iconic boardwalk and beach. The New York City landmark is a bastion New Yorkers flock to in the hot summer months. Flying the American Eagle drone show over Coney Island was the quintessential place for the first campaign to fly.
Catching some sun in Miami with stop number two
The Sky Elements team often flies drone shows in Miami and considers Florida a friendly place to fly shows. Many factors were considered for this American Eagle campaign before flying a drone show in Miami. Specifically, target audience, location, and show design were all factors considered before zeroing in on Biscayne Bay. The bay is the gateway to Miami Beach, thus giving advertisers an interactive billboard for customers before hitting the epicenter of Miami. We found this to be the ideal Miami location for this simultaneous drone show activation.
Hometown heroes fly another drone show in Dallas
The final location Sky Elements used to fly the American Eagle drone show campaign is Reunion Tower. Tried and true, Reunion Tower in the heart of downtown Dallas remains an incredible partner to work with. Each year, Sky Elements performs a show for Dallas’ New Year’s Eve and continues to fly all kinds of drone shows at Reunion Tower. Alongside the picturesque Dallas skyline, the field at Reunion Tower sits perfectly where I-30 leads into Dallas. Flying shows at this location often, we’ve noticed many Dallas commuters catching the show on their way home. The American Eagle show was no different, catching a natural buzz online from user-generated content.
Showstopping show design with a scannable drone QR code
The American Eagle drone show revolved around the brand’s Be Yourself campaign. Text in the sky appears as a typed-out message on the internet, typing and backspacing as if someone were typing it live. The words spelled out “be who you want” and backspaced to say “do what you want.” Finally, liveyourlife, the campaign name, is written. We then flew American Eagle’s logo, embroidered onto a pocket of their jeans. A scannable drone QR code appears at the end, linking to the campaign’s website for the full catalog.
Simultaneous drone show activations: another Sky Elements success
The simultaneous drone show activation was a complete success! With three experienced pilots and three crews, Sky Elements flew the drone shows on time with no issues. Even a little Florida surprise downpour couldn’t keep us down! If you want to fly your own multi-city drone show activation, contact us for a quote today. Sky Elements is the go-to drone provider nationwide, and we’ll make your next drone show happen, no matter the complexities.